Booked by French Vogue, her debut with the magazine was not altogether surprising. September also saw Daphne appear in her first major editorial. Prada has a reputation for finding original talent to match its original designs – for two years running, it scored big.
Daphne, along with Prada newbies Zuzanna Bijoch and Arizona Muse, made a similar impression modelling a collection that combined Josephine Baker waves with brothel creepers. Appearing in the heady swirls and stripes collection, this was a year after a slew of Dutch models including Mirte Maas and Lisanne di Jong became a media sensation in cropped jackets low-slung ponytails. Walking for Bottega Veneta, Dolce & Gabbana, Fendi, Jil Sander, Prada and Versace, her appearance at the Prada show caused a stir. Her second ready-to-wear season in September saw Daphne score opening spots with Calvin Klein and Max Mara, also closing the show for Marni. Daphne’s self-assured performance in the campaign led to a flurry of high-profile work including a spot in the Givenchy Couture show. The brand’s decision in 2010 to hire two relatively unknown faces (Wixson and Groeneveld) was a stunning coup. Building its own identity independent of its mother brand, Prada, Miu Miu has led the way in thinking about diffusion ranges not as a lucrative add-on, but a range in its own right. Looking back as much as it looks ahead, Miu Miu is the leader of the pack when it comes to producing strong diffusion ranges. The campaign proved to be one of the brand’s strongest images, moving away from recent celebrity endorsement to undiluted retro cool. She signed up to appear in the Spring / Summer campaign for Miu Miu, modelling with Siri Tollerod, Lindsey Wixson and Ginta Lapina. Her modest runway debut started a catalyst effect with Daphne scoring one of the most coveted campaigns in the business. The following month, she debuted at Fashion Week, walking in shows for Versus, Giorgio Armani and Hogan. Signing with Women Management in 2010, she was featured by in January as a face to watch. Born on Christmas Eve 1994, Dutch model Daphne Groeneveld has gone from niche phenomena to a model with massive global appeal.
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